Project Title: Spellbound Coffee Co. Website

 

Target audience:

Young adults – adults (18-50+) who are halloween/spooky/witchy enthusiasts and enjoy coffee shop culture.

 

Background:

Spellbound Coffee Co is a community based coffee shop with a spooky theme year-round. It has a boho/witchy/celestial aesthetic and caters to the creative night owls with late operating hours.

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Design problem:

To design a website for a spooky/witchy themed coffee shop with consistent visual identity branding.

 

Design process:

I designed a website for Spellbound Coffee Co to provide customers’ more information about the coffee shop. The shop has late hours and I wanted to make sure that was something that was accessible as well as the menu for those who like to know ahead of time what is offered. There is also a blog page on this website to provide more information about the art of coffee and coffee culture as a whole.

 

Design solution:

The final web design focuses on clean layouts and easy usability. The curated color palette will be the main focus, to be easily recognized as a witchy themed business in order to pique customers’ interest.

 

Software: Illustrator | Photoshop