Project Title: Spellbound Coffee Co

 

Target audience:

Young adults – adults (18-50+) who are halloween/spooky/witchy enthusiasts and enjoy coffee shop culture.

 

Background:

Spellbound Coffee Co is a community based coffee shop with a spooky theme year-round. It has a boho/witchy/celestial aesthetic and caters to the creative night owls with late operating hours.

 

Design problem:

To design the visual identity branding for a spooky/witchy themed coffee shop.

 

Design process:

I decided to combine my love of coffee/coffee shop culture and all things spooky and witchy to create this company. To come up with a name, I researched well-known words often associated with halloween as well as coffee and combined as many as I could before settling on Spellbound. I used Microsoft Copilot to help kickstart the design process of the logo and then created various sketches once I had an idea of a direction. Once I was happy with my logo sketch, I used Adobe Illustrator’s image trace feature to turn it into a vector and tweaked it from there. Since the overall theme of this company is spooky/halloween/witchy, I already had a general color palette in mind so it was just a matter of narrowing down the shades of purple/burnt orange/black that I thought worked best with this project.

 

Design solution:

The final logo focuses on a good use of color and complementary and readable typeface. A unique typeface and color will be the main focus, to be easily recognized as a witchy themed business in order to pique customers’ interest.

 

Software: Illustrator | Photoshop