Creative Brief

Project Title: Cafénated – Hosted by Jason Burton

Target audience:

Young adults – adults (18-50+) and coffee enthusiasts.

Background:

Cafénated is a lecture hosted by Jason Burton, creator of the Caffeine Crawl, to spread knowledge and teach the art of coffee and tea.

Design problem:

To design a poster that is bold, yet simple and eye-catching. Focus on typeface, composition, and strong color palette.

Design process:

With the booming popularity of fast-paced chain shops, the appreciation for quality coffee, the process, and the artistry behind the drinks, has been forgotten. This lecture will dive into the rich history of coffee and the art of making it. Jason Burton will also educate individuals on the Caffeine Crawl and what it is and how it works.

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Combining the simplicity of modern-day minimalist coffeehouses with bold, recognizable colors, and easy to read typefaces will entice individuals to want to learn more about this event.

Design solution:

The poster focuses on a strong yet simple image of Jason Burton as well as a good use of color and readable typeface. Text and color will be the main focus, to be easily recognized as an event about coffee. The title will also be stylized since it’s a play on words.

Software: Illustrator | Photoshop | Lightroom

Thumbnail Sketches